Shopify has announced a new partnership with Roblox, with a larger launch in early 2025. This collaboration will enable merchants to create interactive virtual storefronts within the Roblox metaverse and allow brands to connect with Roblox’s massive user base.
By integrating eCommerce into virtual worlds, Shopify continues to innovate in the digital retail space, blending real-world shopping with immersive virtual environments.
Watch official announcement video by Shopify below for further details.
About Shopify
Shopify is a leading eCommerce platform used by over 1.75 million merchants worldwide, offering tools for businesses to set up online stores, manage sales, and streamline operations across various channels. Founded in 2006, Shopify supports everything from small startups to large enterprises, providing services like payment processing, shipping, marketing automation, and analytics. Shopify’s platform is highly scalable, and it integrates with over 6,000 apps to extend its functionality. Notably, the platform has generated more than $600 billion in sales for merchants.
About Roblox
Roblox is an immersive online platform with nearly 80 million daily active users (as of Q2 2024), primarily known for enabling users to create, share, and explore interactive 3D experiences. Founded in 2004, Roblox has grown into one of the largest virtual metaverse platforms, where users can engage in social activities, gaming, and commerce. Its virtual economy is driven by the in-game currency, Robux, which allows users to purchase items, accessories, and digital experiences.
