WP Engine, a leader in WordPress hosting solutions, has announced the acquisition of NitroPack, a renowned SaaS solution for frontend site speed optimization. This move aims to bolster WP Engine’s commitment to site performance and provide their users with superior tools to enhance their website speed and performance metrics, including Google’s Core Web Vitals.
About NitroPack
NitroPack is an all-in-one platform designed to improve website speed with minimal technical intervention. It offers a range of features such as advanced caching, a built-in CDN, and full image optimization, which collectively enhance Google’s Core Web Vitals. With over 219,000 websites relying on its services, NitroPack simplifies performance optimization, replacing multiple tools with one efficient solution.
What This Means for WP Engine Customers?
Prior to the acquisition, NitroPack was already powering WP Engine’s Page Speed Boost product.
Following the acquisition, WP Engine plans to integrate NitroPack’s technology more deeply, enhancing the performance features available to its customers and rolling out new functionalities in the coming months.
Quoting NitroPack’s official announcement:
[…] Additionally, the synergy between WP Engine and our founding team won’t end with this acquisition. The teams will continue to collaborate to deliver innovative web performance solutions.
By improving the performance of numerous websites, we contribute to a more efficient and user-friendly web ecosystem. This ripple effect benefits users globally and sets new standards for web performance.
For those evaluating web hosting solutions, WP Engine’s acquisition of NitroPack signifies enhanced performance capabilities, making it a strong contender for those prioritizing site performance and user experience.
About WP Engine
Established in 2010 by Ben Metcalfe, Cullen Wilson, and Jason Cohen, WP Engine has its headquarters nestled in Austin, Texas. Through strategic acquisitions like Flywheel and key WordPress plugins such as Genesis Advanced Custom Fields and WP Migrate, WP Engine has fortified its position in the industry while expanding its global footprint.
Boasting a revenue surge to $192.4M in 2023 and a clientele exceeding 120,000, WP Engine, under the leadership of CEO Heather Brunner, continues to chart a path of innovation and growth in the web hosting domain.
